The web is an increasingly competitive place, so it’s vital that your site stands out from all of the competition. Web design trends are constantly evolving, so if you are going to succeed, you need to stay up-to-date with the latest options. Here are some of the trends that will help shape how the web looks in the final quarter of 2017.
Layout is king
The layout of a website is one of the most important factors. It needs to have consistent use of colours and have page elements properly aligned. It’s also important to use fonts that are “web safe”, which means they are supported by and look the same across all browsers. The layout of the site also needs to promote ease of use and cut un-needed clutter.
On the grid
One of the key layout trends is the use of grids. These are particularly useful where a website has lots of data to display. A grid makes the data more accessible and keeps the site pleasant to look at.
Artificial intelligence and bots are changing the way we interact with websites. You may have noticed how many sites now offer a chat session when you visit. In many cases, however, there won’t be a real person behind this; it will be a chatbot using AI. There are a number of proprietary methods of doing this and a good Swansea web design and marketing agency such as https://www.accent-adc.co.uk/ will be able to advise you on the best option for your needs.
Video has been used on the web for a long time, but the latest trend is for cinemagraphs. These are high-quality videos that run on a loop in order to add interest to what might otherwise be a static website.
Illustrations are another growing trend at the moment. There has been a move toward minimalism and flat design, but specially commissioned illustrations are now being used to break up the page and provide a more sophisticated design.
One across, two down
Text is traditionally horizontal, but web designers are now starting to experiment with placing text vertically instead. This can add a new twist to the page design and add a touch of distinctiveness at the same time.