If you are a representative of the Canadian food industry, you will know that clean label has moved from “nice to have” to “need to have.” The consumer demand for “clean” labels may be easy to achieve for local or small-scale manufacturing, but when your product needs to reach shoppers across the province or entire country the work that goes into creating a cleaner label gets more difficult. One way that larger food manufacturers can achieve the coveted labels is by getting clean ingredients from an innovative and market-savvy supplier.
In case you are unaware of the clean label movement, it essentially means that shoppers want food products with a small number of ingredients that are simple to understand and healthy to eat. What complicates this clean label trend is that many people have differing opinions on what makes the label technically clean. Some people expect the labels to indicate how natural the ingredients are, while others expect labels to show an absence of ingredients that will impact food allergies and intolerances.
Here are some other examples of what shoppers have hoped to find on clean labels:
- No Additives/Preservatives
- No GMOs (Genetically Modified Organisms)
- No Artificial Ingredients
This is not a difficult thing to achieve when you produce small batches and sell them at a local farmer’s market, but the circumstances become trickier when your product numbers and potential customers are much bigger. Larger manufacturers can turn to an experienced and innovative ingredient supplier like CCC Ingredients to help get their products to meet clean label requirements. CCC Ingredients has a tremendous portfolio full of ingredient options that can cater to consumer wishes while keeping products tasting and looking delicious. To see how the supplier can specifically aid manufacturers, go to the CCC Ingredients Blog, where they have articles discussing the importance of clean label consciousness and the ingredients that should be avoided in product formulas.
Here are some examples of what ingredients should be avoided:
- High Fructose Corn Syrup
- Artificial Colours
- Artificial Flavours
- Artificial Sweeteners
CCC Ingredients offers high-quality alternatives for manufacturers in the food industry so that products can be labeled as clean. For instance, one of the examples of ingredients that should be avoided is artificial colouring, which can seem like a big problem as shoppers base their purchases on appearance. With the help of their business partner ROHA, CCC Ingredients is able to offer plenty of food colouring solutions made from natural resources like beetroot, turmeric, paprika, and carrots. This way manufacturers can respond to one of the newest healthy food trends while making sure that their products look as colourful and appetizing as possible.
The consumer demand for ingredient transparency is not going to change anytime soon, so manufacturers will need to work to meet those demands or get left behind. Dedicated ingredient suppliers can offer innovative alternatives to help you adapt to the market and please any potential customer. Creating clean label products will take some time and effort, but the recipe changes will be well worth the rewards.