- The ultimate expression of luxury is to choose the fabrics, pattern and details of the clothes you are going to wear. And we already know who you can turn to to get it.
- It is time for you to know the renewed service of Personal Tailoring by Massimo Dutti, who has given a 180 degree turn to the classic concept of tailoring.
- Since its launch in 2004, the signature dress customization service has met the needs of thousands of men around the world. Here’s what it’s all about.
A few years ago, before becoming a successful film director, Tom Ford decided to open channel to Oprah Winfrey, the most famous American television presenter. By then the Texan designer had already got everything under the creative direction of a handful of fashion houses and suddenly found himself without a job. In prime time he stripped her heart, realized her vulnerability and explained what her prescription had been against depression in her darkest days. In an almost perfect ritual, this elegant superhero explained what he was doing when hundreds of imaginary cataclysms engulfing his head brushed his shoes, a tie is knotted and wore a suit already is.. As if it were a magic formula, this game was able to comfort him: striving to look like a good man automatically made him one of them.
Like Tom Ford, in GQ we also know the immense power that keeps the garment star in our wardrobe, especially if it is made to measure. In the long century of history of our head we have searched for land, sea and air the perfect jigger, the most favorable cut, the secret of the most successful dimple and thousands of small details that make male tailoring in pure arithmetic . a plus B are equal to C, or what is the same, a good fabric and cut to length is equal to a man who dresses by foot Today we are ready to announce that we have finally found the firm embodies these mathematical values to which we aspire: the Personal Tailoring service Massimo Dutti.
Since its launch in 2004, the Spanish men’s dress customization service has met the needs and tastes of thousands of men around the world. As experience is a grade, last year they decided to go a step further and enhance the service with interesting news. For example, the creation of small ornamental elements, from pieces of jewelry to handbags, handkerchiefs and watches, all indisputable symbols of elegance and chivalry in the code of good masculine dress. But there is much more.
If until now the option to customize a suit Massimo Dutti focused on more general aspects, now you can modify details as specific as how trouser or jacket, the interlining of American or choice of fabrics and linings. The Possibilities multiply and the result are unpublished costumes of pure, almost architectural lines; exquisite cuts and handcrafted finishes born by technical characteristics of hate couture as the ‘half’ or ‘full canvas’.
For the relaunch of this line, the firm has worked hand fabric suppliers internationally recognized as Vitale Barberi Canonigo, Ashton Shirtings or Scabal. The three brands have worked hand in hand with Massimo Dutti’s creative teams to perfect and develop the proposals of a new era in the tailoring of men. The final selection was chosen for each of the lines of the collection, seeking the delicacy and effectiveness for each of the pieces.
He forgets the most anodyne tailoring because it’s time to claim the design that responds to a v-shaped pattern at the top and respects the proportions on both the shoulders and the sleeves and the low. Personal service Tailoring offers three complementary collections according to the needs we seek: Extreme Lux(extreme elegance as tuxedos and three – piece suits), Business Lux(overcoming the conventions through sartorial choices for the professional environment) and Country Lux (tailoring a ‘twist’ to weekend sports by camel coats or sweaters ‘cashmere’).
Suits, trousers, shirts, collars, cuffs, accessories … Whatever your claim, seek a garment for a special occasion or take a well deserved pampering, personalservice Tailoring Massimo Dutti has the answer. Some twenty stores in Spain and almost thirty in the world offer the ability to customize your tailored suit and look like a gentleman of the century. Also, you can already access the ‘app’ Personal Tailoring from your ‘smartphone’ and compose the clothes to your liking: the user must first create their own ‘fitting’, or import it from previous purchases, and it navigate between tissues, pockets , Buttons, initials, contrasts and thread of buttonholes. And all this from your home or from Oprah Winfrey’s couch. All to keep your happiness through excellence and affordability.